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The Informer: Our Blog

Make Training Personal With Patient Journeys

David McIntyre (not his real name) is a forty-five year-old father of two. His daughter, Megan, is eight years old and looks just like a mini version of his wife of ten years, Suzanne. His son, Pauly, is six years old and loves to dance, especially at outdoor concerts on the town green. Suzanne is […]

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Inside Informa: Employee Spotlight on Amy Fennick

Amy has an affinity for design and loves to create things that are useful and beautiful.  At work, Amy is a Senior Instructional Designer and Medical Writer who writes and develops workshops and various other training materials for Informa.  At home, she pursues her artistic passion for hand building clay pieces that are functional and […]

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When it comes to your sales team, does IDN mean “I Don’t Know?”

Integrated delivery networks—IDNs—represent the fastest growing healthcare market. In this era of healthcare consolidation, private practice sales visits could eventually go the way of physician house calls. Increasingly, decision-making occurs at the institutional rather than individual physician level.

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