Everyone, it seems, is trying to avoid waste, and the goal to save on paper is part of that effort. One company found that reducing paper also helped saved the breaking backs of their sales force!
Need: When a specialty biopharmaceutical company found that text-based modules were just too big and heavy to carry around, they turned to Informa for a solution. Thanks to today’s technologies and Informa’s e-capabilities, the solution was an easy fix.
Solution: Informa not only developed the company’s custom text-based modules, we transformed those modules into interactive pdfs that can be viewed on tablet computers. Sales representatives can now access the modules, mark them up, and take electronic notes, all on their iPads. They can even print them out if they want to!