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Moving Closer to a Paperless Training Environment

Everyone, it seems, is trying to avoid waste, and the goal to save on paper is part of that effort. One company found that reducing paper also helped saved the breaking backs of their sales force! Need: When a specialty biopharmaceutical company found that text-based modules were just too big and heavy to carry around, […]

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Continuous Learning Opportunities Provide Edge for Pharmaceutical Sales Professionals

Once a National or Regional Account Manager (AM) has mastered the skills to successfully manage their accounts strategically, the learning shouldn't stop here. They need advanced learning opportunities that will help them maintain a market leadership position. Objective: A pharmaceutical company identified the core competencies for AMs and provided a curriculum for training during their […]

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Expanding Knowledge and Skills to the Federal Market

There are many ways in which pharmaceutical companies organize their sales forces. Some organize specific sales teams by product, where sales representatives represent one product and call on a variety of customer types, including physician offices, hospitals, and clinics. Others organize specific sales teams by customer type, whereby some sales representatives sell a variety of […]

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Access Issues: A Case Study Where Less Provides More

Gaining access is one of today's top challenges facing pharmaceutical sales representatives everywhere. When competitive factors are working against your product, gaining access to prescribers becomes all that more important. Challenge: A large pharmaceutical company was experiencing new marketplace challenges. With new over-the-counter (OTC) drugs hitting the market, along with a product going off patent, […]

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Product Launch: A Case Study in Sustaining Momentum

Launching a new drug with a new sales force can be a daunting experience. You've got to provide the right clinical knowledge and the right selling skills at the right time to ensure that once the product launch occurs, your sales reps are ready to make the most of “launch momentum.” Need: A small bio-tech […]

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Informa launches health care reform HCR inQuery series

Informa is pleased to announce the launch of its health care reform HCR inQuery Series, a new approach to managed markets training that couples brief, targeted, off-the-shelf courses with an innovative tool powered by QStream for engagement and knowledge transfer which work together to rapidly build acumen on healthcare reform and emerging managed markets topics, including […]

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Happy 13th Anniversary!

Gwen has long been a valuable member of Informa’s development team and her contributions keep on growing, as evidenced by her recent AMWA certification in medical writing. We are so proud of her many accomplishments and so pleased that she has reached this employment milestone. Happy 13th anniversary Gwen! 

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Informa welcomes Kristin Swope

Kristin Swope joins our team as Director, Program Development. She brings over 20 years of experience in pharmaceutical training to Informa. Prior to joining Informa, Kristin was a Principal Medical Writer at Custom Learning Designs. Kristin has managed and served as content lead on more than 100 fast-paced projects for both US and global audiences. […]

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Informa can help you prepare for a changing marketplace

NEW eHandbook titles: Accountable Care Organizations (ACOs) Patient-centered Medical Homes (PCMHs) The Expansion of Medicaid State-based Health Insurance Exchanges Consumer-directed Health Plans (CDHP) Companion workshops available. Coming Soon! Updated and expanded editions with healthcare reform for 2013: Marketplace Basics: Understanding Managed Markets Selling Specialty Products in a Changing Marketplace Institutional Selling: Decoding the Hospital Contact […]

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KJI-Informa Global eLearning Webinar

Join Informa’s Senior Director of Strategy and Solutions, Michelle Nolin Flewell, CPLP, and Steve Angell, KJI Director of Global Sales for an upcoming webinar on Global E-Learning: Trends and Best Practices. Increasingly global companies need standardized training content for use throughout the world. E-learning localization requires profound adaptations to suit the needs and preferences of […]

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