Face-to-face selling requires face-to-face training.
Workshops provide the opportunity for your sales professionals to confirm what they know, clarify what they don’t know, and practice applying new knowledge with their colleagues before having to go live with their real customers. Informa has developed everything from 1-hour district meetings that update participants on local trends to multi-day national meetings that send participants home with all they need to know to effectively position their products and services for growth across the country. With every workshop we develop, no matter how long or short, Informa strives to make them as engaging and enduring as possible. From our point of view, didactic learning can be delivered through self-study. Workshops are the place where participants get to ask questions, get up and move around, practice with their colleagues, and build and internalize the skills they need to gain fluency with their products and succeed with their customers.